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The Evolution of The ePharmacy Market in India

Over the last decade, the e-Pharmacy market in India has been on the rise, with the noble aim of providing quality healthcare to every Indian citizen. Although the sector seems highly unexplored and there’s a lot of growth potential for pharma startups in India – the current market share of the existing pharmacy apps reflects the consumers’ demand. 

The rise of urbanization and the availability of mobile devices and internet connection has made this possible for the ePharmacy industry in India. 

Who wouldn’t like to get all their medicine at their doorstep with just a few clicks? 

This question has created a battle between traditional medicine stores and e-Pharmacies regarding the perks and drawbacks of both. 

This blog will highlight the potential of this ePharmacy market in India along with

✔️ The factors behind the success of ePharmacy
✔️ The market share of major players
✔️ Technology trends used in ePharmacy
✔️ Future Outlook 

So, let’s dive into the details!

Factors Driving The Growth of e-Pharmacy Market in India 

The pandemic made a huge impact on the market of ePharmacy in India. The whole scenario before and after the pandemic changed due to several factors. The ePharmacy companies worked as a lifeline for their consumers during the pandemic and created opportunities for startups to take hold of their businesses. 

In the section below, we will look at the driving factors behind the growth of ePharmacy in India – 

1. Adaptation of Digital Technology 

In recent years, the Internet has become a vital part of everyday life in India. With the increasing penetration of smartphones and internet connectivity, more people, including those in rural areas, are gaining access to digital platforms. 

As a result, online services like ordering medicines and consulting with healthcare providers have become increasingly popular, particularly among those who find it difficult to access traditional healthcare facilities.

Digital literacy is on the rise in India, and this has contributed to a growing demand for online healthcare services, including ePharmacy. The country has seen a surge in the number of startups offering ePharmacy options, providing consumers with a wide range of choices.

The government’s flagship program, “Digital India,” aims to empower society digitally, and it has had a significant impact on the way people buy medicines online. With more people using digital platforms to access healthcare services, it is clear that the trend towards ePharmacy is set to continue. 

2. Rise in Chronic Disease Due to Changing Lifestyle 

In recent years, chronic diseases like diabetes, hypertension, and cardiovascular disorders have been on the rise among people living in India. One of the main reasons behind this is the changing lifestyle of people and the lack of awareness of these diseases. 

Managing these conditions requires regular medication – which creates a steady demand for prescription drugs. And the most convenient way to get this on a routine basis is through ePharmacy.

ePharmacy platforms address this need by offering a convenient solution for patients to access their medications and manage their health conditions from the comfort of their homes. So even if someone cannot walk or at their old age, using ePharmacy service can solve their issue, providing a great scope for entrepreneurs. 

3. Changing Consumer Preferences

In today’s fast-paced world, convenience and flexibility have become top priorities for consumers. And when it comes to healthcare, these preferences are no different. That’s where ePharmacy platforms come in – they offer the perfect solution to busy schedules and long waiting times at pharmacies. 

With the option of doorstep delivery of medications and online consultations with healthcare professionals, patients can now enjoy the flexibility of getting all their medications without the need to step outside their homes. This saves time and effort and ensures patients’ safety, especially during difficult times. 

4. Expansion of Healthcare Infrastructure

Better logistics and technology have made medicine delivery faster and more efficient. The growth of ePharmacy has been made possible by improvements in the infrastructure that make it easier to scale up operations. This means that companies can now reach more customers in both urban and rural areas.

5. Competitive Pricing, Discounts, and Transparency 

Customers are increasingly choosing ePharmacy businesses to save money on their medications. These online retailers offer discounts, coupons, and loyalty programs and provide transparent and up-to-date pricing information. This makes the whole system more trustworthy and acceptable to customers. 

6. Enhanced Patient Care

Many medical apps provide helpful features such as medication reminders, dosage instructions, and access to digital health records. These features can help people manage their health conditions more effectively. 

Additionally, online consultations with qualified healthcare professionals can improve patient engagement and ensure medication is managed appropriately.

7. Government Initiatives

The Indian government has launched several initiatives to promote digital healthcare and enhance access to medical services.

Among the initiatives, these are the remarkable ones to mention: 

  • Universal Immunisation Programme
  • National Iron Plus Initiative for Anaemia Control
  • National Programme for the Health Care for the Elderly (NPHCE)
  • National Programme for Prevention & Management of Burn Injuries (NPPMBI)
  • National Oral Health programme

These favorable initiatives, regulations, and policies support the growth of ePharmacy companies, encouraging investment and innovation in the sector.

Read: e-Pharmacy Business Model

Market Share of Key e-Pharmacy companies operating in India 

When it comes to the giants in the industry of ePharmacy in India, market-dominating companies like Tata 1Mg, Apollo 247, PharmEasy, and Netmeds are the go-to destinations for millions of customers seeking reliable and convenient healthcare solutions. 

If you’re curious about the market share of each of these giants, let’s take a closer look below-

Market Share of Key ePharmacy companies operating in India

Market share of ePharmacy companies in India (as of September 2023) 

Read: Best Online Medicine Delivery Apps in India

Technological advancement has played a significant role in expanding the ePharmacy market in India. Through technological advancement, online pharmacies have improved their efficiency, accuracy, and patient safety. 

The section below will delve into details of various ways in which technology has revolutionized the ePharmacy sector in India – 

Electronic Prescribing (EP)

  • Facilitates electronic transmission of prescriptions from doctors to pharmacies.
  • Removes the need for paper prescriptions and boosts efficiency.

Automated Dispensing Systems

  • Swiftly and accurately dispense medications.
  • Gives pharmacists more time for patient counseling and other duties.

Barcode Scanning 

  • Tracks medicines from stock to dispensing.
  • Prevents errors and ensures patient safety.

Pharmacy Management Software

  • All-in-one ePharmecy App Solution for ePharmacy business streamlines inventory, orders, and finances.
  • Boosts efficiency and profits for pharmacies.


  • It lets the pharmacists counsel patients remotely.
  • Particularly helpful for rural or immobile patients.

These advancements in technology make ePharmacy safer, more efficient, and easier to access.

Also Read: How to Start an eCommerce Business in Dubai?

Future Outlook of the ePharmacy Market in India 

The ePharmacy market in India is expected to continue its rapid growth trajectory. One of the primary reasons is the convenience that ePharmacy services offer. With easy online purchasing options and the ability to use digital devices to place orders, people can get the medicines they need without leaving their homes. 

Another key factor driving the growth of ePharmacy services is the wide range of available medications. Customers can browse many medicines and choose the ones they need. 

Moreover, the rise of ePharmacies has enabled customers to access medicines that were previously unavailable or hard to find in traditional pharmacies.

Additionally, advancements in technology, such as AI and data analytics, will further improve the efficiency and effectiveness of ePharmacy platforms.

Overall, the future outlook for the ePharmacy market in India is promising, with ample opportunities for growth and innovation.

With the convenience, accessibility, and range of medicines that ePharmacies offer, it is no wonder that more and more people are turning to them for their healthcare needs. As technology evolves, we can expect ePharmacy services to become even more efficient and user-friendly, further driving market expansion.

Final Words 

The ePharmacy market in India has emerged as a reliable and convenient option for consumers needing essential medicines. Besides, it has also provided a platform for aspiring entrepreneurs who seek growth and success in the healthcare sector.

However, this market demands innovation, patient safety dedication, and transparency in business operations. 

This industry promises many opportunities for improving healthcare access and delivery as it is expected to reach INR 89.47 Bn by 2027. It is crucial to prioritize ethical and transparent business practices. The industry must continue to embrace innovation and work towards improving healthcare access and delivery to solidify its position as a valuable asset to society.


How can I stay ahead of the competition in the rapidly evolving ePharmacy market?

To stay ahead of the competition, focus on innovation, customer experience, and partnerships. Continuously adapt to meet evolving customer needs and regulatory changes to maintain a competitive edge in the ePharmacy market.

How can I start ePharmacy in India?

To start an ePharmacy in India you should:

1. Research regulatory requirements.
2. Obtain necessary licenses.
3. Develop/choose an eCommerce platform.
4. Partner with reliable suppliers.
5. Ensure secure payment gateways.
6. Invest in marketing for brand awareness.

What are the advantages of using pharmacy management software in ePharmacies?

ePharmacy management software helps manage inventory, prescriptions, orders, and finances.  It helps track medications, manage patient data securely, and enhance customer service. Overall, it optimizes workflow, improves accuracy, and boosts productivity in ePharmacies.